![]() The new Inspiring Educators program is also launched to recognize all the teachers, early childhood educators and daycare providers in Canada. On the first Tuesday of each month, Mastermind Toys starts celebrating Grandparents with a special discount. A new way of online shopping is launched – Pick Up In-Store, allowing customers to place their purchase on our website and then either pick up in-store, or have their package delivered to their car at curbside. Sarah Jordan joins as CEO and sets a vision to amplify the brand as Canada’s Authority on Play, to be the leader in customer and employee experience, and to embark on a digital reinvention. In 2019, Jon Levy retires as CEO and CTB after an astounding 35 years and national expansion. Members enjoy a wide range of benefits, from exclusive sales and promotions to personalized recommendations and a free birthday toys for kids. In 2017, in its thirty-third year, Mastermind Toys celebrates with a brand-new website followed in 2018 by the ultra-convenient Reserve online, pick up in-store service and Mastermind Toys Perks, the company’s first-ever loyalty program. Over the next decade 57 new stores open across Canada and most importantly, Mastermind Toys continues to be proudly Canadian owned and operated. Co-founder Andy Levy retires Jon Levy stays on as CEO and CTB-that’s Chief Toy Buyer, of course. In partnership with Birch Hill Private Equity Partners, they will bring their top-quality selection and exceptional customer service to toy-lovers across Canada. Mastermind Toys celebrates 25 years in business-and is ready to grow again. The eleventh store is in the Greater Toronto Area is opened in 2007. In 2005 Mastermind Educational reinvents their name – Mastermind Toys – and store locations with a fresh logo and colour scheme. In 1997 Mastermind Educational launches their first website - and welcomes customers from across Canada and the United States. Then and now, customer suggestions, requests and questions help to refine Mastermind Toys’ unparalleled selection. Its reputation as a “smart little toy store” is built on two things: the Levy brothers’ insatiable curiosity and unfailing attention to feedback. Over the next decade, Mastermind Educational grows to a total of 10 locations across the greater Toronto area. As Mastermind Educational quickly becomes the destination for birthday gifts, complimentary in-store gift-wrapping with our signature wrap, designed in house in Canada, is launched! The 1990s A second shop, Mastermind Educational is opened in 1985 with an expanded assortment of the very best toys, games and books. It’s a 300-square foot shop offering educational software to families excited about their new home computers. Each year we give over 45,000 birthday gifts to our Perks Birthday Kids.īrothers Andy and Jon Levy open Mastermind: The Educational Computer Store in Toronto in 1984.We fill more than 250,000 loot bags every year: that’s a lot of Silly Putty and Mini-Slinkies! We sell an estimated 150 million LEGO® bricks every year: that’s four for every Canadian to step on (and about 10,000 left over to get sucked up in the vacuum).Our largest-ever toy is an enormous Hansa elephant: he stands six feet tall and measures more than 10 feet long. ![]() ![]() That’s like traveling the entire Trans Canada Highway more than 30 times. Every year our team of play experts travels more than 250,000 km across three continents to discover the best and most fun toys in the world. ![]()
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